About The Brand
The Kalon house
‘Kalon’ is a tribute to the ideal form of beauty. Kalon creates to empower the conscious. We support an inclusive, equal world that appeals to the appreciation of a woman’s natural beauty. For the longest time, women have found it difficult to escape stereotypes and unrealistic standards of beauty set by both society and their own misconceptions. Ours has been a journey of spreading love and confidence through innovative creations that help women express their uniqueness through the magic they carry in their bodies. We create to liberate beauty in all its forms - delicate, strong, bold, innocent, rebellious, fun, shy, mischievous, misunderstood, feminine, androgynous for they are all ideal.
Kalon began It’s journey in the world of pret and couture in Surat, Gujarat in 2019. In a fast-paced industry that leans into mass production we prioritise individuality and custom-make our pieces. As a brand we identify with slow-fashion, modern luxury and body positive innovation.
With an aim to empower women through its designs, Kalon’s plan for the future is to keep creating exclusive contemporary couture pieces along with a pret collection focusing on occasion wear.
The Designs
Every Kalon outfit is meticulously handcrafted in the atelier by the artisans of Kalon. Several days are spent on getting the perfect silhouette, twists, turns, intricate embroideries, and embellishments to deliver one Kalon outfit.
The Women of Kalon
The woman adorning Kalon is curious, confident and constantly looking for new ways to highlight her personal style. What she wears is a reflection of her own personal journey and she carries it with panache. She is a connoisseur of quality and fond of unconventionality. As a modern, luxury consumer, she likes to be fully informed before making her choices and turns to the brands she consumes to elevate her uniqueness.
The Designer,